The Bulgarian traditional costume.
Clothing occupies an important place in the folk culture. Undoubtedly, its utilitarian application, but in pre-industrial societies it has another not less important function - ethnic. Through its fabric, color, cut and decoration, the clothing shows the nationality, residence, gender, age, marital status, occupation, social affiliation and religion of the wearer. Different ethnographic groups of the population live in the Bulgarian ethnic territory. Among them there are four main varieties of women's costume: two-apron -typical of the Danube plain; single-apron - found only in some settlements of the Western Rhodopes until the beginning of the XX century; soukman (pinafore) type - covers the central, mostly mountainous and partly flat areas of the country and the type saya, which is distributed south of the type soukman (pinafore) costume. According to the color of the fabrics, men's costumes are divided into two groups: white and black. Their division is not territorial, but temporal. The black costume, the fruit of the commodity production of the abadjii, gradually displaced the earlier white costume from east to west. During the Revival there was a greater variety in clothing. It changes and enriches, depending on
changes in taste and material, the emergence of new factory goods and foreign loans. At the same time, there is a transition from the traditional costume to a new type of clothing serving the craft and trade circles. From the beginning of the 20th century, with the disintegration of the traditional way of life, the old costumes of the Bulgarians gradually became obsolete, until finally they were completely forgotten. Today they can be seen
"live" only in museums or on the stage of major folk festivals and fairs.
Assoc. Prof. Dr.
Angel Yankov, ethnologist
Touch the magic of the Bulgarian, feel the pride with which the beautiful Bulgarian woman wears the wonderful combination of colors and outlines, with our magnificent calendar, presenting authentic costumes from different parts of Bulgaria. The costume for the Bulgarian is not only a garment, it is not only a thing and a symbol, it is sacred, like the home altar, the hearth, the earth, the bread and the faith. We present you the most Bulgarian calendar "Devoyko, mari, hubava", which is full of positivism and smiles. Let us keep the Bulgarian roots alive in our hearts and pass on the traditions and folklore to our children! This calendar became possible thanks to the help of the custodians of priceless relics from the Regional Ethnographic Museum - Plovdiv: Assoc. Prof. Dr. Angel Yankov, ethnologist, Grozdelina Georgieva - Savatinova - curator and Maria Krastanova - curator. Thank you friends! We thank the girls who decorated this calendar with their youth, smiles and hearts beating for the Bulgarian. Huge thanks to all participants in the project for their dedication and willingness to work in difficult
conditions. A tribute to your beauty and thanks for not forgetting your Bulgarian roots.
The calendar is a luxury edition: full color printing. The individual sheets / months / are on 200 g of glossy paper, covered with varnish to preserve the freshness of the colors.
On the front cover there is 0.5 mm - 300 μm of crystalline astrolon to give the product a finished luxury look.
And to complete the commercial look, each calendar is placed in an individual transparent cellophane package, allowing you to see the front and back covers. All pages are printed in miniature on the back, and each photo is accompanied by information in text form. In this way, the calendar can be "viewed" without having to unpack and unfold the individual pages.
At the bottom of the calendar is a 4.5 cm white stripe (continuation of the back cover) that allows personal branding and placement of advertising or corporate identity.